The Importance Of Website Design

Is your website in need of a refresh? Are you looking to make 2023 the year that you bring your small business into the digital world? Whatever the reason might be, having a beautiful and functional website design is essential, and in this blog, Eddy Andrews explores the topic further.

No matter the size of your business, a website is no longer a nice addition to your operations but a necessity. Ten years ago, there was an estimated two billion users accessing the internet, but nowadays, that has more than doubled to an incredible 4.6 billion people. However, there are also nearly two billion websites, which means ensuring yours is able to stand out from the crowd is essential.

Why should you focus on website design, though? Eddy Andrews has taken a look…

  1. First impressions

You only get one opportunity to create a first impression, and in this highly competitive world, you want to ensure that you are standing out for all of the right reasons and are giving new customers the very best welcome possible.

Website design will help to ensure that you are giving your guests the very best first impression, enticing them to learn more about your business and the services you provide.

  • Maximise your SEO

Alongside helping to create the very best first impression, focusing on your website design will also help you to maximise your Search Engine Optimisation (SEO). Appearing on the first page of Google is essential to your business’s success, with an amazing 75% of users not clicking through to the second page.

When you appear at the top of the relevant search results you are going to notice that your page visitors are increasing, and your conversion rates are improving.

  • Develop trust

A beautiful and functional website also helps to build trust in consumers. When they can see a professionally designed website, it subconsciously shows that you are a professional and reliable organisation. Eddy Andrews says that a poorly designed website can quickly put customers off from choosing your services, instead opting for a rival with a website that offers a greater user experience.

  • Your competitors are doing it

Above all, though, says Eddy Andrews, is that your competitors are already using it. In order to stand out from your rivals, you will need to ensure that you are creating a website that is superior to theirs. That means website design is constantly evolving, and working with a professional developer will help to keep your site up to date.

Looking to create a stunning website?

If you are looking to create a beautiful and highly functional website, then Eddy Andrews is here to help you. With years of experience in digital marketing, he is able to create a stunning and bespoke site that will help to attract new customers and maximise your conversion rates.

Want to find out more? Get in touch today to find out more!

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