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When it comes to digital marketing, PPC advertising is a great way to elevate your brand and reach new customers. However, it is also one of the most confusing marketing strategies to understand, and this ever-changing industry can see you quickly falling behind your competitors. Working with professional digital marketers such as Eddy Andrews can ensure you remain at the top of search results and enjoy the best value for money.

What are the latest PPC trends you should be focusing on over the next 12 months? Eddy Andrews takes a closer look at his key areas:


Automation is going to have a significant impact on countless industries over the coming years, and Eddy Andrews believes the world of Pay Per Click advertising is no different. Recent research has shown that it is now a $214 billion industry, and it can play a vital role in digital advertising, providing insights on the best bidding strategies, the highest possible conversion rates, the most popular ads and the best places to host them.

Video is king

There can be no denying that video now rules the internet. Over 80% of all website traffic now comes from videos, while websites that has a video is 53 times more likely to appear on the first page of Google. That is why Eddy Andrews says opting for things such as Google’s vertical video ads as part of your PPC campaigns will maximise your results and ensure that you are always converting more visitors into customers.

Artificial Intelligence

Just like automation, AI is going to become a major part of our lives going forward. By 2030, estimates suggest it will be generating an incredible $15.7 trillion a year, and it is going to have a major impact on PPC advertising. With the help of AI, marketers will be able to:

  • Calculate ad impact
  • Predict Click-Through-Rates
  • Analyse bids and traffic results
  • Optimise ads and keywords
  • Identify areas where you can achieve the best results

Google AdMob

Another important trend that Eddy Andrews believes is going to be vital over the coming years is going to be the use of Google AdMob. This unique software offers far smarter reporting and analytics, allowing marketers to understand their results more effectively and providing them with the insight needed to elevate their advertising.

Want to discover how Eddy Andrews can help you?

Are you stuck on how to take your PPC strategies to new heights? Since its launch in 2015, the Eddy Andrews digital agency has been focused on helping businesses of all sizes to transform their digital advertising. Their transparent approach is designed to give complete peace of mind to clients, ensuring that they always know how their ads are performing.

Eddy Andrews himself has over 15 years of experience in digital marketing, so if you want to find out how his proven agency can help you, get in touch today.

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Eddy Andrew