The world of Pay-Per-Click (PPC) advertising is an ever-changing industry, and staying on top of the latest trends can be tough. Experienced digital marketer Eddy Andrews knows how challenging it can be to ensure your PPC campaigns are constantly performing at their peak.

That is why to ensure you are able to enjoy the very best results possible; Eddy Andrews has explored some top tips to help you:

  1. Choose the right platform

The success of any PPC campaign relies on the platform that you choose to run. If you are finding that your current campaigns are not quite meeting the targets you want, it could be an indication that you are not using the right channel.

Consider whether your consumers are more likely to be using social media platforms such as Facebook and Twitter or whether they are more likely to be on Instagram or TikTok. Eddy Andrews says you should also review your Google Ads to ensure they are reaching the places you need.

  • Choose the type of ads you want to invest in

Once you have selected the platform that you want your ads to appear on, the next step is to decide on the type of ads that you want to secure. Each platform will provide a range of options; for example, on Facebook you could choose an image, a video, or even a slideshow.

This is very similar on Google, with users able to choose from Display, Search, App and Videos ads. Take your time to understand these options and which one will work best for you.

  • Determine budget and bidding strategy

Eddy Andrews says that another key aspect of any successful PPC campaign is choosing the right budget and bidding strategy. To do this, you will need to decide on your:

  • Cost-Per-Click bidding
  • Cost-Per-Thousand Viewable Impressions
  • Cost-Per-Acquisition bidding
  • Cost-Per-View bidding
  • Customise your audience

Next, Eddy Andrews says that you will need to customise your audience to ensure they are perfectly matching your target consumer. This includes their location, age and interests as well as things such as the searches they perform and the keywords that they use.

The more comprehensive that you are at this stage, the stronger your results will be and the more effective your bidding strategy will be.

Need help with your PPC campaign?

The world of PPC advertising is continuously changing and just because one campaign worked last year does not mean it will achieve the same results again this time. As one of the most experienced digital marketers in the industry, Eddy Andrews knows exactly what it takes to ensure that your campaigns are always achieving the results you expect.

The Eddy Andrews digital agency work with organisations of all sizes, helping them to maximise their reach and boost profits. Want to find out how we can help you? Get in touch today and one of our friendly team will be in touch shortly.

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Eddy Andrew