Today, businesses don’t have to rely only on word-of-mouth or ads in local newspapers to grow their brand. Instead, they can target their ideal customers with paid search ads and social media ads across a range of online platforms. Paid ads help in driving sales and increasing visibility for your business. They are a great way to reach an audience that might not otherwise see your brand. 

Do you know? According to Truelist, “Traffic generated via PPC advertising brings 50% more conversions than organic advertising”. Brands big and small are using paid ads as part of their marketing strategy, so why shouldn’t you? This article explains how PPC ads will help grow your brand online.

What is PPC Advertising?

PPC stands for “pay-per-click”, which is the amount that advertisers pay every time someone clicks on their ads. The price of each click is determined by the market, with higher volumes generally leading to lower prices. PPC ads are short advertisements that show up at the top of search engine results, or adjacent to organic results as if they are “super-hyperlinks” to another site. These ads are a fantastic way to increase brand awareness, direct potential customers to your business, and get more sales from your website.

How Does PPC Work?

To understand how PPC works, let’s assume that you own a pizzeria and want to increase sales.  PPC ads are usually priced as much as they can pay per click. This means you’ll bid on keywords that are relevant to your business, like “pizzeria near me”, “cheap pizza delivery” And so on. When someone searches for those keywords, your ad will appear above the organic results at no cost. PPC ads appear above the organic search results and typically include a short description of your business, a link to your website, and a “call-to-action”, such as “Order Now!”. When a user clicks on your ad, they are taken to your website, where they can make a purchase, sign up for your newsletter, or complete another action that you desire.

Benefits of PPC Ads for Businesses:


With PPC ads, you can target customers based on their location, what they’ve recently searched for, what device they’re browsing from, and even their browsing history. This type of targeting allows you to advertise only to people who are likely to be interested in your products or services. PPC ads can be further refined based on demographics, psychographics, and interests. For example, if you run an equine veterinary practice, you might want to target equestrian enthusiasts in your area. If you own a yoga studio, on the other hand, you might want to target people who are interested in meditation. PPC ads allow you to target people based on their interests. This allows you to reach people who might not normally see your advertisements, while still targeting the people most likely to be interested in your products or services.


The fact that you only pay when someone clicks on your ad is the primary reason why PPC ads are so affordable. While many different factors affect the cost of your PPC ads, the average cost per click for most industries is about $0.32. Additionally, the more you invest in PPC, the more you potentially stand to gain from it. This means that if you invest a substantial amount in PPC, you can drive your cost per click down by increasing your bid. Just be mindful of how much you invest in each PPC ad campaign. PPC ads are affordable because they allow you to reach a large audience while limiting your overall cost. They also allow you to test different ad variations to see which ones drive the most value. You can then scale back or shut down specific PPC ad campaigns based on their performance.

Drives Real Customer Action:

While many forms of advertising encourage people to visit your website, PPC ads allow you to directly measure how many of these people take the desired action. For example, if you want people to sign up for your email list, you can include a call-to-action within your PPC ads. This way, you know exactly how many people clicked on your ad and how many of those people are signing up for your list. Even if your ads don’t drive as many clicks as you’d like, you identify your most engaged audience members, which can be useful for future marketing efforts.

Know about your competitors:

PPC ads not only help you learn about your customers, but they also help you learn about your competition. If you set up your ads to track your keywords, clicks, impressions, and demographics, you can see exactly what your competitors are up to. PPC ads allow you to see which keywords are most popular for your industry. You can also see which keywords your competitors are using, and what they’re spending their money on. This allows you to see what keywords are most likely to lead to conversions. This information is incredibly valuable for not only your PPC campaigns but also for your future marketing efforts. It allows you to see which keywords are most effective and which ones to include in your content marketing strategy. The same information can also be used in your long-term content strategy to stay relevant.

Game Changer For Small Businesses:

If you own a small business, PPC ads can be a game-changer. Unlike outbound marketing efforts, PPC ads are inbound marketing efforts, which means they only appear when people are actively searching for your services. PPC ads are a great way for small business owners to scale their marketing efforts without hiring additional employees. It’s also a great way for small businesses to test their marketing strategies without investing a lot of money. 

If you’re still not convinced that PPC ads are right for your business, consider this: businesses of all sizes use PPC ads to drive traffic to their websites. This is not something that you see with most forms of marketing. PPC ads aren’t going anywhere, and they’re only getting more popular. It’s time to start reaping the benefits of these ads so you can grow your business. If you are in search of a helping hand to set up PPC campaigns, Inbound media is here to assist. With years of industry experience, we know what it takes to skyrocket a brand’s online presence using PPC ads. 


PPC is an excellent way to drive new customers to your business and increase sales. You can start with a small budget, and scale it up as your business grows. With the above PPC tips and tricks, you can make sure that your PPC campaign is successful. That being said, PPC is not a magical solution that will bring you tons of sales without effort. Remember that you must constantly tweak your strategy and improve your ads over time to keep growing your business.

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Eddy Andrew