Despite a plethora of social media platforms to choose from, Facebook still remains the most popular. With billions of users, the right advertising strategies can help you to transform your business, placing you in front of the most relevant customers and boosting your sales.
With so many businesses vying for attention on newsfeeds, though, Eddy Andrews says that it is becoming increasingly more challenging for companies to achieve the results they expect. That is why to help you maximise your conversions, he has taken a closer look at some top tips to help you:
Remember the destination
While an eye-catching advert is essential, it is no use if the landing page is not up to scratch. That is why Eddy Andrews says you need to ensure that you are always considering the destination and guaranteeing that users will be arriving at a captivating and engaging site.
Ensure all visuals are as captivating as possible
Of course, Eddy Andrews says you also need to ensure that every visual you are using is as engaging and eye-catching as possible. This means not overloading your images with vast, unnecessary areas of text.
You should also ensure that you are not using low quality imagery and that any pictures you do use are meeting the required specifications.
Keep your copy short
Eddy Andrews says that your copy is a vital part of converting viewers into customers. That is why you should focus on using concise language while also avoiding the use of overly technical language or jargon that others might not understand.
Include a clear call to action
One area that many advertisers fall down on is including a clear and inviting call to action within their ad. Conversions rely on being able to motivate casual browsers, so encouraging them to take an action and complete a purchase will help you to boost your income and maximise sales.
Experiment with different audiences
Eddy Andrews says one of the most beneficial aspects of using Facebook to advertise your business is that you can quickly and easily try different audiences. This allows you to experiment with new audiences with ease, finding new markets to break into and maximising your revenue.
Looking to transform your Facebook ads?
If you are finding that your Facebook ads are no longer converting in the way that they once did, then experienced social media and digital marketing expert Eddy Andrews is here to help you. With over 15 years of experience in helping brands to increase their reach and maximise their sales, he knows exactly what it takes to elevate your business to the next level.
Eddy and his highly experienced team will be able to transform your ads and increase your conversion rates. Want to find out more? Get in touch today!